Geo-advertising
In this case, advertising messages are displayed on Yandex Maps and Yandex Navigator services. This allows you to show potential […]
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February 2025
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Payment methods for clicks and impressions
Payment is make for impressions and user clicks on ads.  Payment for clicks  is made on the same principle as in the
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Media advertising in Yandex
Contextual media advertising is used to solve the following problems: expanding audience reach; increasing the flow of target users at
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what is the difference
he reputation of a business on the Internet is one of the most valuable material resources of any company today.
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Paid Traffic Attraction to a Website
raffic is a key indicator of online business success. This means that you need to invest in it. High-quality and
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Directory” and “My Business”
After completing the registration procedure, the resource owner receives the following benefits: the display of the site on the search
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Ways to attract traffic to a website
Traffic is the flow of visitors who come to your website. Traffic quality is assessed by audience interest and the
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Promotion by positions
The main goal promotion by positions— achieving leading positions in search results for specific queries. If a site is at
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Promotion by positions or by traffic?
The goal of such promotion is to get a large number of clicks to the Internet resource by promoted and
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What is B2G
2G (from English business-to-government) is a business model in which a company sells its products and services to government agencies.
Digital Marketing
How do polite words diminish our importance?
Build relationships on trust. Trust is based on honesty, first of all, with oneself. The ability to keep one’s word
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Retail Media: Advertising conquers sales channels
Among the main trends affecting the world of digital advertising. The phenomenon of retail media is certainly the most interesting: