The end of the year is fast approaching and now is the time to analyze your most successful marketing channels and look at the trends you should include in your digital marketing plan for 2019 .
It can be easy to keep your marketing engine running by just keeping everything on autopilot, but it’s important to keep an eye on the new tools, technologies, and resources available to ensure your business takes advantage of every opportunity to succeed, continue to grow, and gain more authority within the industry.
This article provides a more detailed analysis of
A series of tactics and strategies to see how you can implement them into your digital marketing plan for 2019. So read on with us!
Launch a new website, driven by growth
The most common practice when it comes to websites is to do a complete redesign every two to four years, depending on your industry. This is recommended for a number of reasons:
Keep it updated according to changes in technology
Web standards, search algorithms, etc. (even today, it is still common to find companies with websites that are still in flash, which do not france telegram data run on Apple devices, for example);
Refresh the layout to keep visitors engaged with your website;
Perform a content audit of underperforming pages;
Revamp your website’s UI/UX to make it as user-friendly as possible.
However, there has been a shift in the world of website development and many companies are adopting a growth-oriented design create pillar pages through internal links methodology – especially in their digital marketing plan for 2019.
Growth-driven design is a more agile and focused website redesign sprint, rather than the massive website overhaul projects that companies used until recently.
Another important thing to consider at
This point is that search engines favor betting email list regularly updated websites. This is because the most recent information is often the best information.
Furthermore, social networks allow companies to explore a lot of content and information, freeing the website from having to be something so robust and complex.
With this in mind, companies are shifting from
Long-running redesign projects to something leaner, more fluid, and more interactive. And your 2019 digital marketing plan could be the starting point for this for your company.
This shift allows companies to test and evaluate what works best for their audience, expanding the reach of areas where they are seeing the most success.
What to include in your 2019 digital marketing plan:
Evaluating your company’s website against best practices, industry standards and your competitors;
Website design geared towards research growth;
Identifying areas of the website that could benefit from an update or reorganization;
The possibility of having the support of a strategic digital marketing agency carrying out an analysis of your website to identify possible areas of growth.
Update your website
If you can’t include a new website in your 2019 digital marketing plan, find ways to update it – content is a great way to do this.
Companies’ content marketing strategies generate
A lot of information available on the Internet. In fact, more than 3 million new posts are created every day .
While the basics of search engine optimization (like keyword research, metadata, etc.) are still important, they are simply the baseline standard for any content created today.
With so much content to choose from, Google has had to look at other factors when it comes to understanding the authority and relevance of content on any given website. These factors include the following:
Domain Authority :
A numerical value, on a scale of 1 to 100, that calculates how your website is likely to rank in search engines;
External ranking factors : Search engines cannot rely on signals created solely by a company’s website itself. Instead, the number of shares, the current number of pages ranked, average customer reviews, and external backlinks to your website all influence how well your website or page ranks;
Internal ranking factors and site organization : Well-organized websites greatly help search engines understand the hierarchy of content available. One of the best ways to achieve an organized site structure is through content pillars.
Each of these tactics is linked to one another. So when you combine them successfully, your site’s.