Users (who are naturally hasty) like them because they are a reference and a quick summary of a concept. Google also likes them ! it would seem! perhaps indirectly : a clear organization of content! a pragmatic and careful structuring of the text! are added values for search engines.
You should like them too ! because they are a weapon at your disposal to bypass the distraction of users… Making them understand in short what you are talking about and what you can offer them on that page – so! do not hesitate to use central keywords in the bullet points.
Bullet points help improve the understanding of the relationships between concepts within a text and give the possibility of better highlighting certain logical passages and specific insights! also in terms of internal linking to your site. Authoritative source: searchenginejournal.com/4-content-techniques-that-will-improve-seo-sales/
When I wrote that “ Google likes them indirectly ”! I mean that Google ranks pages not only based on the value of the content and the links that lead to it! but also on how that content is delivered to users. Web content with a solid User Experience (and the structure of a web page and text IS also User Experience) will tend to be visible higher than other content.
Returning to the more stylistic aspect of bullet points! here are some notable characteristics:
- They must clearly express and summarize a concept! being mini titles.
- They must encourage the user to continue reading (the unspoken is: “if you continue reading! you will get to the heart of the matter”).
- The various points in the list should be balanced as far as possible in terms of the amount of content expressed.
Make it clear that you have much more to say
In short: think ahead about the links to insert ! choose intriguing words and phrases! make sure that your content inspires the desire to delve deeper into your other content (even on social media).
When developing a text! you should bc data brazil already have in mind the references to related topics that could interest the reader. By doing so! you will be able to link in a coherent and never forced way other resources! other web pages that can induce the reader to complete an information path.
From an SEO point of view! this is really important! because Google spiders will follow those links and crawl these new pages ! as well as (potentially) increasing relevant indicators such as the average time spent on the site and the average number of pages per visit (on Google Analytics).
Not to be overlooked is the fact that you will leave the user with the perception of being an expert or in any case an authoritative source on a certain sector or macro-topic.
Both practical and rigorous
Even on links! evidently! a certain amount of attention is needed in choosing the words that can induce the user to click. In this the new generations reinterpret social media aspect! a master is Andrea Giuliodori of Efficacemente (read an article of his at random and you will find out why!).
Also for this aspect! connected to the choice of words to associate with outgoing links or internal links! towards other pages of the site or blog! the same rules previously listed for CTAs apply.
The reference to the John Caples quote estonia leads in this article! for example! refers to the Instagram post ! where a user can decide to follow us – increasing the opportunities for contact that we can have with this user.
The web is – by its nature – a network of intrinsic connections! for this reason the choice of a hypertext (as Wikipedia teaches) is always an excellent stratagem both for the purposes of indexing and for providing related insights – to those who are interested – without enlarging blocks of text that are otherwise verbose.