Three collection modes
It is in this context that Piano Analytics offers a “ hybrid measure ” allowing to differentiate the collection of data according […]
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The volume of traffic measured is decreasing
Given the growing challenges facing companies in terms of compliance, audience measurement is an increasingly crucial challenge. However, some solutions
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Towards an advertiser revolution
In parallel with this revolution of agencies, that of advertisers must also be prepared. They must therefore expect more from
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Media agencies must reinvent themselves!
We can say at this point that the distinction between an experienced SEA Media agencies consultant focused on campaign management
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We have All Already Gotten
Following his 8 years spent in a media agency managing and coordinating We have All media buying for large groups,
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Google Gemini AI has landed on the iPhone
Google is making a big splash in the world of artificial intelligence by launching its Gemini app on iPhone. This
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Vodafone Italia takeover: Swisscom prepares the feast!
The acquisition of Vodafone Italia by Swisscom seems to be on track, despite the regulatory obstacles that remain to be
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Plaud Note: the test of the dictaphone of the future version ChatGPT!
This slightly thick credit card was a bit of a surprise at the IFA 2024 technology fair in Berlin. The
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Ignite 2024: Microsoft claims to improve its Copilot AI
The artificial intelligence (AI) war continues to pit tech giants against each other. This week, Microsoft announced several new features
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What is Sunrise (UPC) really worth after its “return to the stock market”?
Sunrise’s return to the stock market raises many questions about the real value of this operator. With a valuation of
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Swisscom launches Wi-Fi 7 router as a Swiss “first”
The quality of internet access sometimes remains an argument to convince customers to stay with an operator or to change.