Zero-Party Data: Know and Personalize in a Cookieless World
Zero-party data , first-party data, second-party data, and third-party data: Marketers and strategists are increasingly faced with a myriad of user […]
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AI and real-time personalization: the value of a data-driven strategy
There was a time when a graphically appealing website, a little SEO, some investment in advertising campaigns and newsletter mailings
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Audience Addressability: How Can Publishers Prepare for a Cookieless World?
It’s only a matter of time: the world of online advertising is moving closer. to finally abandoning third-party cookies. but
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Removing third-party cookies in Chrome?
Google is about to write a new chapter in the story of the end of cookies. After the last update
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Personally Identifiable Information and Marketing: Between Personalization and Privacy
Since the advent of direct marketing strategies, such as catalogs sent by mail or the first telemarketing activities, brands and
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AI and customer churn: turning risk into opportunity
customer churnMarketers and strategists know that acquiring new customers is more expensive than retaining existing ones. According to a study
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E-Commerce Automation: 3+1 Apps to Launch Your Store
Better profiling your audience in order to offer truly personalized browsing and purchasing experiences: increasingly, the success of an e-commerce