Cost of app development in Whether the information it contains needs to be updated;
- how could you enrich it;
- which competitors have appeared on the same topic and how could you outpace them;
- how you could present the content (in the form of a video, infographic or presentation, for example).
It is this in-depth work that will allow you to stay ahead of the curve and fully exploit the power of this content.
In practice Every few Cost of app development in months, ask yourself:
Of course, the first step will be to identify this content. And as you might expect, it’s data that will help you identify it.
1. There are, to begin with, the obvious indicators :
- Volume of visits by channels;
- Number of comments;
- Reshares on social networks;
- Backlinks obtained.
But the conversion rate of the content is also interesting information
On a blog post, for example, what percentage of whatsapp number list visitors will then click on the articles Call to Action to view your offer or download a white paperback book?
3. Finally, qualitative data can also help you detect the best content.
It is always interesting to take the time to discuss with the teams in direct contact with the customer (Sales, After-Sales, Customer Success, etc.) and ask them what content they use with customers (“When a customer has a question about X, I send them our guide…”) or what content these customers tell them about themselves (“I read your article on…”).
#03 Who are your competitors’ top performers and what does this mean for your content?
There’s a marketing adage that says it’s a bad idea to spend your time observing your competitors because you end up falling behind. You just imitate them and lose your originality.
That’s true, but it’s still important to keep an the buyer thinks about it open mind and learn from what others are doing , because that helps spark new ideas.
This has probably happened to you in your professional life. A colleague presents the results of their work, and just by listening to them, you immediately have several ideas for improving the result and going further.
You wonder why your colleague didn’t think of it on their own
Your colleague, on the other hand, thinks you don’t realize how much work went into starting from scratch and coming up with this idea. The fact is, an outside perspective often uncovers new things that the project leader didn’t see.
And it’s exactly the same with your text services competitors: by observing their work, you will probably have ideas to go much further or in a different direction by adding your own sauce.
You might consider new types of content, formats, and distribution channels, or decide to test a new approach or tone.