Email marketing italy whatsapp number data
continues to be one of the most cost-effective and powerful online marketing tools for communicating directly with prospects and existing customers.
According to a study by the Data & Marketing Association, the value of email marketing continues to rise:
ROI from email marketing is roughly $57 for every dollar spent; an increase of $13 dollars since the previous study.
The Lifetime Value (LTV) of each individual in an email marketing database has risen by 33% year over year.
Email marketing has an impact on important business development drivers. The primary objectives of email campaigns are sales (62%), engagement (50%), brand awareness (47%), and building loyalty (45%).
To get to this level of ROI, email marketers need to pay attention to how their audience is responding to their campaigns.
Measuring results leads to better results
Like any digital marketing tactic, the boy must be stylish the goal is to get better results using insights from available data. If you’re looking to improve your email campaign results, analyzing campaigns and taking action is a must.
Examples of key email metrics you should be monitoring are:
- Open Rate: Percentage of email recipients who opened an email campaign. The main factors that affect open rates are the strength of the subject line and the relevancy of the topic.
- Click-Through Rate: Percentage of email recipients who clicked on a link in your email. Directing readers to a landing page can lead to desired conversions — like a download, purchase, or request for a demo.
- Unsubscribe Rate. Percentage of email recipients who unsubscribe from your email list. A high unsubscribe rate could come from a poorly targeted list.
Analyze, refine, improve, repeat
As an email marketer, thailand lists it’s your job to analyze campaigns and make data-based adjustments to improve results. When putting your campaign reports together, make sure to keep these tips in mind.
Use comprehensive data. Campaign reports should include all vital metrics so you can get a clear, complete, and timely picture of campaign performance.
Make reports well-formatted, and easy to navigate. Reports should be well-organized so campaign data is easy to access and understand.
Add insights to your reports. You should have the ability to add recommendations within the report based on insights from the data. This is important for giving stakeholders a bigger picture without asking them to analyze all the data themselves.
Generate reports automatically. The typical lifecycle for an email campaign is around three days after send. After that, it’s time to gather results.