If you’re not familiar with Loom, israel whatsapp number data it’s a software tool that lets you easily record quick videos of your computer screen and/or yourself. It’s particularly useful in a remote/hybrid work setting, when you need to communicate with coworkers via video, but might not have time to jump in a meeting together.
Their first email does a handful of things really well, but the thing that stands out is their use of the product in the email. By including a video recorded with Loom in the email, they’re showing you the product in action, making it easy to imagine how you’d use it for yourself.
They also give quick, actionable steps for getting started, which we’d highly advise for any welcome email geared toward product adoption.
Mollusk Surf Shop
Mollusk is a surf-inspired one way of showing respect for
clothing brand based out of San Francisco, CA. Sustainability and comfort-minded, their brand is centered around creating high-quality, laid-back clothing that’s in it for the long haul. They also have a big focus on working with local vendors, which brings us to what they do well here.
Mollusk does a great job of telling their brand story in this email. They quickly get to the point of letting you know they’re not a fast-fashion company. They work with their “friends and neighbors” and create with “comfort and durability in mind.”
While it’s easy for brands to get carried away with their brand stories and have a tendency to talk too much about themselves. Tell your story, but in a way that’s engaging and communicates value to your audience.
Asana
Shifting gears to the B2B world, thailand lists let’s look at this wonderful welcome email from Asana, a project management tool.
Typically, if you’re composing a B2B welcome email, you have two main goals:
- Greet your new user in a warm, friendly way
- Make sure they have first steps to take in using your product
The first time this new user is interacting with your product is hugely important. At this point, they’re still deciding to commit to using your product or choosing another solution. So, guiding them toward how to get started is key.
Asana does both of these wonderfully with some warm, welcoming copy.
And bonus points for the lovely gif of an item being checked off the list. Who doesn’t love that feeling?