Like we mentioned, hong kong whatsapp number data
it’s easy to feel compelled to write deceptive, overpromising subject lines or calls-to-action for the sake of seeing higher open rates or click rates. But ultimately, when subscribers catch on to the fact that you’re consistently letting them down with your actual content, they won’t keep coming back.
To be clear, we’re not saying that you shouldn’t follow best practices and make your subject lines and CTAs clear and engaging. We’re just saying that you shouldn’t try and boost your stats at the expense of your subscribers. If you can’t make the content of your email or the content you’re linking to compelling without lying about it, you probably shouldn’t send it in the first place.
Align your email goals to business goals, not just metrics
While email-specific ongoing support after release
metrics like open rate are a helpful proxy for success, they’re not the definition for success itself. We don’t just send email so that people open it — we do it do contribute to larger marketing and business goals, like website visits, purchases, or revenue generated.
Now that metrics like open rate and click-to-open-rate (CTOR) are out the window, it’s time to start re-thinking how we are going to define success with email. And in doing so, it’s also a good time to make sure your email marketing strategy is based around your broader business goals.
Focus on adding value
Let’s be honest, thailand lists most marketing emails just feel like noise. Inboxes are crowded, and users are constantly scanning through to decipher what’s important and what’s not.
So, what’s the key to being one of the names that people look out for? Consistently add value to your subscribers.
This will mean different things to different types of people and businesses, but a good question to ask before sending a marketing email is whether or not you have a reason to be in their inbox. If you don’t, and you’re just sending for the sake of sending, then it’s probably best to rethink it.