A recently published report by the Kanter research agency. shows that despite current global uncertainties and changes. People are increasingly focusing on a better quality of life. A positive attitude. And personal satisfaction.
This means that consumers want to take care of themselves and are. Looking for products or services that support their and mind. Specific data shows that 82% of consumers spend on goods or experiences that improve their mental health.
Appearance also plays a significant role
Especially among younger generations. Over 80% of millennials and Gen Z say that looking good is important to their mental well-being.
Environmental sustainability is coming to the forefront. With almost three-quarters of consumers recognizing the need for it. They are convinced that in the fight against climate change. everyone must start at home.
Marketers are aware of these trends
Have begun to acknowledge them. which is indicated by the generally more positive and humorous tone of newly published ads and campaigns.
But there is another fact. The vast job function email list majority of young people are convinced that to satisfy their needs. they must act thoughtfully and strategically. This means actively seeking information. comparing and being interested. However. From this perspective. many marketers have not yet met their expectations. perhaps because they have not learned to use artificial intelligence to more easily reach the younger generations.
Consumers today are not as easily persuaded a
They were a few years ago and are seeking positive change. which is a signal for marketers to start paying more attention to them. It is digitalization grants for smes 2021 necessary to involve people in communication and be able to flexibly respond to their changing desires and wishes.
Many of today’s SEOs learned their b2b link craft in a time when it was all about keyword density. But in the era of machine learning and AI tools. you need to tailor your content to the interests and intent of searchers.
This applies to both organic SEO and paid advertising campaigns . It is clear that today’s ads are much more targeted to people’s interests than to specific keywords. Audiences are divided by hobbies or activities and by what representatives of individual groups are likely to need and could buy.