Savvy shoppers will start their Christmas shopping as early as Black Friday. The only downside to booking so early is that the 14-day legal return period will have already expired before Christmas. By allowing your customers to exchange and/or return their orders until the end of December, you’re giving them a good reason to shop from your online store.
10. Offer personalized follow-up
Customers want to be able to easily track their packages and even expect to be proactively updated. Many online stores do this, but few mobile database also use this opportunity to drive cross-selling, boost conversions, and gain social media followers. With Sendcloud, you can add promo codes or offer product recommendations on your personalized tracking page. By providing a seamless and seamless post-purchase experience, you facilitate delivery and build customer loyalty.
Stay in control of your deliveries with Sendcloud
As you can see, the key to a successful Black Friday/Cyber Monday is to be well prepared. By following our 10 tips, you can optimize your digital strategies to strengthen your brand shipping, boost your sales, and build customer loyalty.
Want to learn more about how Sendcloud can help you optimize your logistics processes, reduce costs, and improve your customer experience? Schedule a demo today.
4. Make returns easy
As an e-commerce business, it’s natural to want to avoid returns as much as possible, but that’s no reason to make this process tedious for your customers. On the contrary: if you want a dissatisfied customer to order from you again, it’s in resource data your best interest to make returns easy. Sure, you’ll lose money in the short term, but you’ll have a better chance of retaining your customers in the long run. With the Sendcloud returns portal , your customers can generate ready-made return labels themselves. This makes life easier for your customers (and relieves your customer service)!
To go even further and transform your feedback into a real lever for growth, download our white paper .