To get good results from email marketing, you need to go through several steps.
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Stage one: building a subscriber base
An important rule of mailing is to iraq whatsapp data never Newsletter Effective send a letter without the recipient’s consent. Firstly, it is unethical, and secondly, it is also illegal in most countries. For example, in the Russian Federation, users are protected from spam by the laws “On personal data” and “On advertising”. Having received a letter to which a person did not give consent, he can collect a considerable fine from the company.
So before sending out emails, create a database of customers who have agreed to receive emails. The easiest way to do this is to promise a gift for subscribing, such as a training video, a checklist, an e-book, or a discount coupon. You can offer something that is easy to send and inexpensive to give.
Once you have chosen a gift, place a subscription form on the website. To do this:
- create an attractive headline, for example, “Free expert tips for effective sales”;
- write a compelling call to action (CTA), such as “Download here”;
- post a form for entering an email address;
You can place the form on the site where Newsletter Effective you consider it necessary. The main thing is that a person sees your offer, gets interested in it and subscribes to the mailing list.
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Step two: choosing a tool for mailings
Email marketing involves several how foursquare worked and how it was replaced activities, including managing subscribers, sending targeted emails, and analyzing campaign performance.
To simplify the work, mailings need to be automated. For this, you can use some service, for example:
- MailChimp;
- GetResponse;
- SendInBlue;
- Moosend;
- ConstantContact.
When choosing a service, consider the availability of the following functions:
- list management, dividing users into groups;
- templates, message layouts, user-friendly editor;
- creation of personalized mailings;
- mobile adaptation;
- integration with CRM system;
- scheduling mailings, sending messages on a timer;
- testing and previewing letters;
- inserting links and CTA buttons;
- analytics.
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Step three: audience segmentation
We said above that targeted frist database offers Newsletter Effective work better than general ones. For example, if you offer tickets to a popular pop star, they are unlikely to be bought by representatives of the adult generation, fans of classical or rock music, or people living in another city.
To understand who is most likely to be interested in your offer, divide your audience into groups. Use different criteria for this, for example:
- demographics. Indicators such as gender, age, and income can tell a lot about a client’s likely interests and needs;
- place of residence. Geolocation will allow us to take into account the linguistic and cultural characteristics of users, as well as their location;
- behavior on the site. It will be useful to know which pages people scroll through and what products they look at;
- purchase history. It helps to identify “regulars” and build the right strategy for interaction with both one-time and loyal customers;
- solvency. The amount of money spent by customers in your online store will tell you what products to offer: inexpensive or premium;
- place in the sales funnel. Taking this factor into account, you will be able to send welcome messages to new users or remind people who have put products in the “Cart” to place an order;
- interests. To get information about subscribers’ preferences, add the ability to create profiles or add products to “Favorites” on the site.
To increase the likelihood of message Newsletter Effective opens and conversions, make your messages relevant, up-to-date, and personalized.