Keep in mind that once you launch your website. you will need to remove all restrictions set for both search engines and users. The faster the migration itself. the better. The website will be offline for a while. and less downtime means less impact on your business.
Remove obstacles from your trial site (robots.txt bans. noindex tags . password protection) and make sure your DNS records point to the correct servers.
If you plan to run PPC campaigns. launch them along with your website. This will help you immediately start spreading awareness of your new site and can also help offset any short-term drops in organic traffic that occur during the migration.
The final phase of migration: We optimize
Now double-check all your changes and make sure everything works as you expected. Be aware that the migration may not go as email list planned. in which case you will need to decide whether to continue with the changes or revert to the original version of your site.
Tune website performance
Monitor the functionality of your new website very closely and check all critical elements including the new Robotx.txt file. XML sitemap. redirects. usability. and analytics.
Compare the performance of the new and old versions of your website. Naturally. you should see some decline. but within a few weeks. rankings and traffic should be at the same levels.
To optimize your new website:
- Use caching to provide faster user access to data.
- Use a content delivery . For seo optimization for solar energy the best CDN performance. minimize JavaScript. HTML. and CSS files. and you can also apply the IPV6 protocol.
- Optimize database systems using proper indexing. query structuring. data tables. vertical scaling. and other methods to help resolve complex requests without delay.
Refresh technical documentation
After your website goes live. review technical documents to ensure they are up-to-date and accurate. This will help mitigate the risk of fresh list duplicate or missing content. uncover broken links. and enable more effective collaboration between teams and stakeholders.
Important parts of the technical documentation:
- 301 redirect table/map including new and old links.
- A refreshed XML Sitemap with all pages.