Neglecting to carefully analyze product categories is a fairly common mistake marketers make when launching PPC campaigns. This is an important strategic component of SEO. and omitting it can lead to incorrect targeting. missing important trends. and ultimately exhausting your budget. Learn how to avoid this with thorough product category research.
What you’re missing out on without tracking categories
Due to the usual pressure from clients to publish advertising campaigns as quickly as possible. product categories often fall victim to time constraints and their optimization is forgotten. However. serious mistakes are made that damage the marketing account:
Hits into the void
If you don’t understand product phone number list categories and how they relate to potential customer intent. your campaigns will target the wrong keywords. leading to an increase in irrelevant. non-converting clicks that cost you a lot of money.
If you sell food in a pet e-shop under the keyword ” dog kibble” . You will not get satisfactory results. The term is too general and lacks a more precise focus.
It will be much more useful to target phrases like kibble for young dogs. premium kibble for dogs. Hypoallergenic kibble for dogs . and the like.
With more detailed targeting. You will attract more focused users and help them make purchasing decisions.
Offensive on the wrong pitch
Also. think carefully about the impact of the internet of things on your life demographic segment and geographic area in which you offer your products and services.
Targeting the phrase super premium kibble for small breed dogs will have greater success in urban areas. where you expect smaller dog breeds and greater purchasing power. indicating a willingness to spend more money on top-quality food.
Unless you have these opportunities
Carefully mapped out from a Chance to capture high-potential markets. Your strategies should therefore be aligned with specific markets and regional trends as needed.
It is pointless to attract all users. including fresh list those who are not part of the premium brand’s target audience. with low-cost offers. They may click with the hope of saving money. But then find out that they cannot afford such food for their pet. Even with the discount. This wastes their time and your money.