Paid ads are important for startups. Paid Advertising (PPC) because building brand awareness in other ways takes time. This strategy guarantees insistant visibility among people that are already looking for what you offer, so it significantly increases your chances of sales.
It’s best to start off with the two most popular platforms, Google and Meta (Facebook, Instagram), since they have the overseas data largest audiences. Many small businesses only need these two platforms, although if you’re looking for a business audience, LinkedIn will be crucial.
The following stats, based on research done by a range of companies, give you a clear idea of why paid ads are well worth the spend:
- PPC ads boost a business’s brand awareness on average by 80%.
Paid ads typically have a 200% return on investment ROI) Paid Advertising (PPC)
- The traffic that comes from PPC the pillars of data growth converts at a 50% higher rate than organic advertising.
- On average, across all industries, businesses make $2 in revenue for every $1 they spend on Google Ads.
Top Tips for startups
- Google Ads (Search & Display) — these types of ads get your business in front of people actively searching for your product/service. Search Engine Marketing (SEM) is a great way for you to quickly gain brand recognition, or traffic to your website.Otherwise known as Pay-Per-Click, you’ll bid on keywords, and the highest bidder’s ad will appears at the top of search page for that keyword. Focus on keywords with high intent, and use geo-targeting to narrow your focus.
- Social Media Ads — take time to precision target different audiences. Start small by testing out two different versions of each ad to see what works best. Use visuals and copy that grab attention
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- while also communicating your unique brand style.With YouTube skippable ads, you only pay when someone watches at least 30 seconds. Create short, attention-grabbing videos that target users by their viewing habits.
- Paid Search Retargeting — both Google and Meta let you do retargeting, which is basically sending ads to people who have already shown interest in your content. Retargeting can boost ad response by 400%. Be sure to use more personalized messaging to create a sense of connection.
- Native Advertising — these ads blend seamlessly with the platform they appear on, making them much more likely to engage users. Some research claims 53% more likely than display ads. Take time to create a really catchy headline and clear description.