If I had a euro for every time SEO was said to be dead in the last decade , you probably wouldn’t be reading this article right now. A quick search like “SEO is dead” (yes, on Google) can lead us to a handful of articles proclaiming or predicting its inevitable end. Some of these predictions are from a few years ago, but others are very recent, just a few hours ago. The only thing that’s certain is that very important changes are coming . In fact, I could say they’re “already here,” as in the famous Poltergeist phrase. Therefore, at the end of 2024, I want to pose some relevant questions to help us understand what we can expect from.
SEO strategies in 2025
Three factors that explain the decline in organic traffic. I’m not going to be apocalyptic, but I don’t want to look like the. “This is fine” dog in the middle of a burning house meme either. The reality is that several factors telegram database have had a direct. Impact on the organic traffic of many websites this year, and it looks like. This SEO trend could become more pronounced in 2025. That is, Google displays the information in the search itself without. The user having to select a link and visit another website. On the one hand, those of us who perform searches find. The answer more quickly, but at the same time, this means that they are not counted. As visits to the sites and the organic traffic of most websites suffers, with all that this entails.
There are two major threats to traditional
A third relevant factor that may explain the widespread drop. In organic traffic we’ve seen in recent months: The first threat to Google is Generation Z’s tendency. To search for information directly on TikTok , which has already become what is a professional, manageable website? their preferred search engine . According to a Bernstein Research report, based on a 2024 study by. Forbes Advisor and Talker Research, 45% of Generation Z users think more about TikTok and Instagram than Google when performing their searches, compared to 35% of millennials and 20% of Generation X.
The second threat to search engines
Is the widespread use of artificial intelligence , which has also had a considerable impact, even before the emergence of features like SearchGPT. Have germany cell number you ever asked ChatGPT something directly instead of searching on Google? If so, you’re not unique, as we’ll see later. If we put those two threats aside and analyze the third relevant factor we referred to a moment ago, it’s also worth mentioning what are known as Google’s Zero-Click searches . A recent study by Rand Fishkin, co-founder of Moz and current CEO of SparkToro, reveals that 60% of searches.