Thoroughly measure the performance of your current website to compare it to your new website.
Track these important metrics:
- Core Web Vitals: Use Google PageSpeedInsights to get information about loading speed. visual stability. or user engagement.
- Server response time: GTMetrix and similar tools will reveal crucial data like time to first byte (TTFB) and overall server performance.
- Database performance: Check the database performance to ensure it can handle the expected traffic load. Look at indexing. query execution time. and other metrics.
- Usability testing: Manually review all important conversion-impacting elements to make sure they’re working as intended. Use A/B testing to optimize them to see what works in the new environment and what doesn’t.
- Overall website performance: Track organic traffic. indexed pages. indexation rate. rankings. and backlinks. Use Google Analytics. Search Console. Ahrefs. and other third-party tools.
Check that you are measuring all target keywords. which is essential for assessing traffic after migration.
This is your last chance to back up your original website. so do so immediately. You may need to restore it during the process.
Engage developers
Given the need for some technical adjustments related to migration. present essential SEO metrics to developers to ensure minimal impact on optimization performance.
The move also involves completely rewriting the original URLs to new ones. which the developer needs to be informed about. Insufficient or missing redirects can lead to a decrease in rankings and impact on organic traffic.
Pay attention to other issues that are prone to problems:
- URL structure.
- Canonical phone number library tags.
- Internal connection.
- Structured data.
- Mobile response.
- Page speed.
It’s best to check your overall SEO performance before and after migration and compare the results.
Document your server settings
Before abandoning your existing server. document its configurations and settings (DNS. CDN. hosting environment) in detail.
Why get detailed server documentation:
- It will help relevant .
- Mirroring the new digital marketing for solar energy environment with the old reduces the risk of performance issues.
- The data can be used for future server migrations or updates.
Configuration tools like Ansible. Puppet. or Terraform provide you with server documentation in an understandable. reusable. and version-controlled format.
Use Git or a similar version control tool to track changes across participating teams.
Create a test clone
A separate testing environment fresh list on a separate server is best for developing a new website. On a so-called staging site. you can test all the buttons. calls to action. themes. plugins. and other functionality without affecting the operation of the current website.