I have a small confession to make. When I buy a product on Amazon, book a hotel on Booking.com, or search for information about a company on Google, I always rank the reviews from worst to best. From there, I try to identify potential issues that could make that purchase a bad idea. In general, we tend to view third-party opinions as more authentic, honest, and trustworthy than the information provided by the brands themselves. This is logical, because they’re supposed to be disinterested assessments. That has its nuances, of course, but in this post, we’re not going to talk about purchased reviews, fake comments, and other forms of opinion manipulation.
What we’re interested in is explaining
What User Generated Content (yes, another one of those English terms so prevalent in the marketing world) is, also known as UGC or user-generated content . Every time we leave our review about a product or service , we’re special database creating User-Generated Content, as in the examples I mentioned earlier. It’s something we write, see, or read every day. In a nutshell, we can define UGC as any form of content about a product or service created by its users, not by the brands . The formats in which these opinions can be expressed are very varied, as we’ll see later.
Now that we have a little more clarity
What User-Generated Content is, it’s important not to confuse it with other strategies . Sometimes the lines can be a bit blurred, but keep. In mind these differences between UGC and other types of marketing actions. Influencer impact of the internet of things on your life marketing is based on the same premise: third-party. Opinions about a brand are always more valuable. The difference is that in this case, we’re usually talking about contractual relationships, in which the company controls (to a certain extent) the messages. When the influencer mentions the brand on their own initiative and without any compensation, we could talk about UGC.
Repercussions in the press or specialized
Media would also fall under what is known as earned media. Those not under the direct control of the brand and for which it has not paid. But except in the germany cell number case of reviews or reviews, they lack the experience. Factor that allows users to hear firsthand opinions. Furthermore, in many cases, these repercussions are initiated by the. Company itself, which may have the ability to convey its messages, whether through. Press conferences, press releases, direct contact with the media, or covert advertising.