Email marketing is actively used to promote products, services and interact with customers. Its popularity is due to the fact that iran whatsapp data it does not Benefits, and Types require large expenses. It is enough to adhere to certain rules.
What is email marketing
This is the sending of emails to real and potential customers to increase conversion, promote a specific brand and increase its popularity. World-scale companies and start-ups include email marketing in their promotion strategy. Moreover, approximately 80%Marketers send personalized emails to recipients.
Benefits of Sending Emails
Email marketing solves several problems at once:
- promotes the brand as a whole, its products or services;
- increases company recognition;
- increases the flow of visitors to the site;
- turns potential clients into real ones;
- increases conversion through personalized offers;
- helps to achieve customer loyalty;
- turns one-time customers into regular customers;
- automates marketing strategy;
- provides analytical data.
Email marketing allows local marketing alternatives businesses to Benefits, and Types interact directly with their audience, making it superior to other forms of communication.
The benefits of email marketing are as follows:
- it is easier for a user to see a letter in an email than a post on a social network, since the latter may not appear in the feed or get lost among others;
- You can send a mailing to a specific group of subscribers, taking into account their interests and needs. Targeted mailings work better than general ones;
- the ability to achieve high conversion rates, especially if emails are personalized and targeted;
- Increased audience engagement. Recipients can interact with emails, for example, by replying to them or clicking on links;
- low costs. Sending out emails is cheaper than other promotion methods;
- Receiving feedback. Users can leave feedback or ask questions in response;
- good coverage. Email marketing Benefits, and Types reaches a large audience because it is not limited by geographic or time frames.
Types of mailings
The type of email depends on frist database the task. It can be either increasing the recognition of a certain product or notifying about a discount, promotion or payment for the product. For email marketing to work, different types of mailings are used and combined.
Types of letters in email marketing:
- Marketing emails draw attention to specific products and also promote promotions and special offers, for example, offering to order a product at a good price, sign up for an event or try an application for free;
- Marketing automatic mailing is sent to the user by default when certain triggers are triggered. Automailing includes welcome messages Benefits, and Types for new customers, New Year greetings, or reminders about products left in the “Cart”;
- An email newsletter tells about important updates, such as significant company events, upcoming events, popular blog posts. Newsletters are usually sent regularly, for example, once a month or once every 14 days;
- Transactional auto-mailing notifies users about certain operations. For example, about making purchases, an upcoming event, delivery of goods. These are simple but important letters that show care for the client and increase their loyalty to the brand.